The Greater Minden Chamber identity was developed to embrace the community’s historic significance and to illustrate the forward thinking vision of area residents, businesses and community leaders. The core mark is based on German Blackletter Typography binding it to the area’s German roots. The leaning core structure of the M is rooted in a perspective view of the region’s historic architecture. Combined, the mark rises on the left and falls on the right, creating a visual wedge supporting the notion that Minden and the surrounding area is in fact “greater.”
The mark’s variations allow for both formal and informal applications all the while touting that the Greater Minden Chamber, is always “Taking your business personally.”